Interessante workshop sui Social Media

Programma dell’evento in pdf>>

Il mio intervento si intitola: Brand Reputation and Social Media: Casi di Studio nel . . . → Read More: Interessante workshop sui Social Media

Museums, Mobile Devices and Social Media

Second and last day of the confernce “Museums, Mobile Devices and Social Media” @ New Brunswick.

So far, it has been really interesting, although this is not anymore the field where I am working. Lots of presentation took me back to the TEC-CH era (when I was helping as programme Manager with Davide).  In a few hours . . . → Read More: Museums, Mobile Devices and Social Media

US custom office was really glad to see me again

US custom office was really glad to see me again yesterday! I was glad too: officers’ good abits never changes!

I am now in New Jersey (@ New Brunswick) for the conference Museums, Mobile Devices and Social Media. Tomorrow around 11 I will have my presentation about “what’s next, changing technologies”.

Then, a small trip to . . . → Read More: US custom office was really glad to see me again

Two “BRAND” new papers :-)

Marchiori, E., Inversini, A., Cantoni, L. (2010) Measuring the Online Reputation of Sustainable Tourism Destinations. Presented at  14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Rio de Janeiro – Brazil

>> http://www.reputationinstitute.com/rio2010

Marchiori, E., Inversini, A., Cantoni, L., Dedekink,C. (2010). Towards a Tourism Destination Reputation Model. A first step. Presented at 6th Thought Leaders International Conference . . . → Read More: Two “BRAND” new papers :-)

New Paper Accepted and Re-Submitted

We will participate at the 6th Thought Leaders International Conference on Brand Management >>

with a paper titled: Marchiori,E.,  Inversini,A.,  Cantoni. L. and Dedekind, C. (2010) Towards a Tourism Destination Reputation Model. A first step. 6th Thought Leaders International Conference on Brand . . . → Read More: New Paper Accepted and Re-Submitted

Borsa Internazionale del Turismo: le mie impressioni

Venerdì scorso (19 febbraio) sono stato alla BIT (Borsa Internazionale del Turismo) grazie all’aiuto del mio amico Michele che mi ha “agevolato” uno dei classici “biglietti in più”. Non avevo infatti pianificato il “pellegrinaggio alla mecca del tursimo italiano”, ma grazie a questo interessante imprevisto ho avuto questa possibilità.

Ecco alcune impressioni:

Gente: era la giornata riservata agli operatori. . . . → Read More: Borsa Internazionale del Turismo: le mie impressioni

ENTER2010 FINISHED – we had great time

ENTER2010 is over. The conference lasts 4 days and has been great.

Videos on http://www.ustream.tv/user/webatelier/videos

Twitter feed http://twitter.com/#search?q=%23enter2010

Photos are available on http://www.flickr.com/photos/webatelier/collections/

See you soon . . . → Read More: ENTER2010 FINISHED – we had great time

eTourism Trends 2010

Interesting analysis of prof. Christian Maurer on his blog eTourism BlogoScope.

Here some insights of his interesting post.

The online travel market share in Europe will grow despite the economic crisis
Travel metasearch websites will become increasingly popular among European Internet users
Online media consumption will continue to grow
Social media marketing and social commerce will become an integral part in . . . → Read More: eTourism Trends 2010

La comunicazione online e le sfide per i professionisti del turismo

Pubblicato il programma provvisorio dello Swiss Day in Italiano di ENTER2010.

Lo Swiss Day della conferenza ENTER2010 si terrà il giorno 11 Febbraio 2010.
L’evento (in lingua Italiana) sarà dedicato agli operatori del settore turistico della Svizzera Italiana e della vicina Italia.

Pagina Web dedicata >>

Programma in . . . → Read More: La comunicazione online e le sfide per i professionisti del turismo

Advancement in Tourism Marketing

I am now attending the conference ATMC (Advancement in Tourism Marketing Conference) at the University of Bournemouth where I’ve spent 6 months last year.

The conference is interesting…particularly I am meeting some italian colleagues and I am studying for the ENTER2010  implementation.  Tomorrow I will do an unexpected presentation about Tourism, destinations  and . . . → Read More: Advancement in Tourism Marketing